LUCID IS AN INNOVATION AGENCY
We specialize in understanding and marketing to ELITE audiences.
Our approach is unique because we fuse insights from the HUMAN SCIENCES with real world experience running brands.
ELITES ARE NOT
just people who have more WEALTH and STATUS. Elites are anyone who has OUTSIZED INFLUENCE because of their position, skills or nuanced observations of the world around them.
‘HUMAN SCIENCE’ IS
the study and interpretation of HUMAN SOCIETY and SOCIAL RELATIONSHIPS.
It examines the ideas, activities, experiences and artifacts associated with LIVING AS HUMAN BEINGS.
OUR APPROACH HELPS YOU INNOVATE FASTER
So you can get closer to your customers.
Know versus guess at where the most lucrative opportunities lie.
Reduce the number of unknowns in any given move.
And speed new growth.
QUESTIONS
WE ANSWER
What can we do to anticipate the future and position ourselves for it?
Where are the ‘white space’ opportunities in our category? how big are they?
Where are the strategic faultlines in our industry that could give us a sustainable competitive advantage?
What new products or services should we offer? at what price? which should we kill off?
How can we deepen peoples’ attachment to our brand?
Where and how should we improve the customer experience?
What should we be doing to deflect weaknesses?
How can we reduce our marketing spend? improve ROI?
What can we do to amplify our audience, revenue, profit?
HOW WE
ANSWER THEM
We produce industry studies.
We conduct qualitative research.
We field quantitative research.
We run positioning workshops.
We run creative worksessions.
We concept new programs, products and services.
We write launch and re-launch plans.
We shepherd the development of marketing materials.
We define and track success.
ALONG THE WAY
We can build consensus on new directions.
Manage projects on site.
Cover for an open position.
Help win new business pitches.
Train your team to think like CMOs and act like creative agencies.
OUR OFFERINGS
RESEARCH
INDUSTRY REPORTS
“The Future of ______” industry forecasts
Economic trends assessments
Cultural trends assessments
Social trends assessments
EXISTING KNOWLEDGE ANALYSIS
Academic research, theory and frameworks
Emerging business practices
Expert interviews
QUALITATIVE RESEARCH
Field interviews
Field observation/Ethnographies
Shopalongs
Surfalongs
Digital ethnographies
Auto-ethnographies
In-depth interviews
Diads/Triads
Focus groups/Super groups
QUANTITATIVE RESEARCH
Market structure studies
Attitudinal/Behavioral/Relationship segmentations
Social network analysis
Brand equity studies
Product/Service/Concept tests
Tracking studies
STRATEGY
BUSINESS ANALYSIS
Category and competitive maps
SWOT analyses
Lifetime Value projections
Revenue modeling
MARKETING STRATEGY
Launch and re-launch plans
Target audience strategy
Product/Service/Pricing/Distribution strategy
Customer experience design
COMMUNICATIONS STRATEGY
Creative strategy
Media mix /Omni-channel strategy
Budget setting and financial projections
Payback analyses and measurement plans
WORKSHOPS
Positioning workshops
Creative concept training
Customer experience design charettes Ideation sessions
EXECUTION
PROJECT MANAGEMENT
Offsite project management
Onsite coverage
CONCEPT DEVELOPMENT
Experience design concepts
Product concepts
Service concepts
Program concepts
Fundraising concepts
For clients without existing agency relationships:
CREATIVE DEVELOPMENT
Positioning
Naming
Creative briefs
Creative concepts
Copy and layout development
Content creation
The economy ebbs and flows.
Technology fads come and go.
Buzzwords inspire then fade.
But the truisms of human existence endure.