Our team’s Brand Management experiences made us fluent in the creative work of building brands and the financial work of running them.

And our Academic careers mean we know that knowledge of how people think, feel, dream and fear can make the difference between selling on surface issues versus diving deeper into an approach that resonates on a human level.

LUCID PEOPLE:

SERIAL INNOVATORS

SHAMUS KHAN, PhD

PARTNER and
PROFESSOR OF SOCIOLOGY

Dr. Khan is a global expert on the traits and behaviors of Elites as well as qualitative and quantitative research methods. He currently teaches at Columbia University, is an op-ed contributor to the NYTimes and other thought leader publications, and speaks frequently at Universities and Conferences around the world.MORE

LISA LEFEBVRE

PARTNER and
MARKETING STRATEGIST

Lisa Lefebvre is a global marketing strategist and lead executive on numerous launches and re-launches for Fortune 500 companies. She was trained in classical marketing analysis, principles and frameworks and has developed deep experience marketing to Elite audiences.MORE

DAVID SLOCUM, PhD

PARTNER and
PROFESSOR OF SOCIOLOGY

Dr. Slocum is Faculty Director of the prestigious Berlin School of Creative Leadership’s EMBA program and travels extensively to the U.S. and Asia with the program. David’s expertise is the intersection of media and culture as well as creativity in organizations and individuals. He is published often in the popular and academic press.MORE

RUMMAN CHOWDURY, PhD

QUANTITATIVE RESEARCHER AND ANALYTICS EXPERT

Dr. Chowdury is an analytics scientist who specializes in decoding complex behavior patterns and buyer motivations. She creates data-driven algorithms that help guide product and service strategy. A prior undergraduate at MIT and graduate student at Columbia University, Rumman is also a recipient of the Teaching Excellence Award at UCSD.MORE

GILL LINTON

CULTURAL AND CREATIVE STRATEGIST

Gill Linton is a brand strategist, writer and speaker on the intersection of culture and brands. An alum of numerous celebrated agencies in the U.S. and U.K., she has won multiple industry awards for her strategic work.MORE

NICOLE BELMONT

MEDIA AND BRAND
STRATEGIST

A graduate of Oxford and former BBC manager, Nicole Belmont has shaped strategy for many brands during colossal shifts in the media industry. Her expertise is determining why, how and when individuals choose to engage with media, and how to align communications and content with their needs.MORE

CECILIA PAGKALINAWAN

DIGITAL STRATEGIST

Cecilia is a digital strategist and technology futurist. As a serial entrepreneur, alum of Madison Avenue agencies and digital marketer at luxury brands, Cecilia has advised numerous startups and Fortune 500 companies at every stage of the digital r/evolution.MORE